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Kiehl’s Pop-Up Events in Montauk on July 27 & 28

July 27.

Kiehl’s is hosting a Pop-Up series in Montauk, offering locals and visitors a taste of the brand’s East Village roots surfside on July 27th and 28th! The brand will be popping up across town at local hot spots throughout the weekend, sampling their new and best-selling Better Screen SPF and Ultra Facial Cream along with branded merch, hosting exclusive giveaways, and social media-worthy photo moments. Additional details follow below.


  • Kiehl’s Taxicab Experience – Kiehl’s will hail a cab from its East Village Flagship store to Montauk in a branded vintage yellow NYC cab clad with branded surfboards, product samples, merch, and more. Follow the brand’s journey out east on their social channels.


  • SoulCycle Montauk (7/28, 7:30 AM – 12:30 PM) – The Kiehl’s Taxicab will head to SoulCycle Montauk for themed rides inspired by the brand. Guests will be invited to capture photos with the Taxicab and other branded photo moments and granted access to exclusive product samples and branded merch. Refreshing juice shooters to be served following class. Five lucky winners will be gifted a free SoulCycle ride on behalf of the brand. Entry details below.


  • Mobile Bike Experience – Spot a Kiehl’s yellow beach cruiser around town throughout the weekend at local hot spots, such as Joni’s, Hampton’s Coffee Company, Ditch Plains Beach, and more. If spotted, Kiehl’s will giveaway sample-sized Better Screen SPF packets and exclusive merch.


  • Bounce Beach Montauk (7/27, 12 – 6 PM) – Kiehl’s will park itself at Bounce Beach Montauk, where consumers will be invited to capture photos with the Kiehl’s Taxicab and sample the brand’s new and beloved Better Screen SFP and Ultra Facial Cream. Additional photo moments and sampling will be offered inside alongside the debut performance from up-and-coming country singer, Shaboozey.


109 3rd Ave
New York, NY 10003 United States